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Tips & Tricks, Industry Updates

5 gym marketing ideas to get more clients in 2023

Gym marketing ideas that you should try today by using these strategies, tips, and tactics to attract more clients and grow your gym business.

If you're reading this, chances are you're either a gym owner or someone deeply involved in the fitness industry. And let's be real: the fitness world has changed a ton in the past few years, hasn't it? Gone are the days when a simple flyer or a billboard would do the trick. 

Now, in this digital age, marketing your gym is a whole different ball game. But don't sweat it (at least not yet, save that for your next workout 😉) – we've got your back. In this article, we're diving deep into some of the most effective gym marketing strategies for 2023. 

Whether you're looking to pump up your client base or just flex your marketing muscles, these tips are bound to get your gym the attention it deserves. So, lace up those trainers and let's get started!

Source: Pexels

1. Embrace the power of social media

Hey, remember the last time you mindlessly scrolled through your Instagram feed and stumbled upon a killer workout video? Or that catchy TikTok fitness challenge that had you doing squats in your living room? Yep, that's the magic of social media for you. And if you're not harnessing its power for your gym, you're missing out big time!

User-Generated Content (UGC)

Let's kick things off with UGC. Think of it as word-of-mouth for the digital age. Encouraging your gym members to share their sweat sessions, progress pics, or even those post-workout selfies not only boosts their confidence but also showcases real people getting real results at your gym. 

It's authentic, relatable, and trust us, nothing sells better than genuine success stories. Plus, when you feature these on your gym's official pages, it gives your members a sense of belonging and pride. Win-win, right?

Instagram and TikTok challenges

Now, onto the fun stuff! Challenges on platforms like Instagram and TikTok are all the rage. Why not create a monthly fitness challenge with a catchy branded hashtag? It could be anything from a "30-day plank challenge" to a "weekend warrior workout series." 

Collaborate with fitness influencers if you can – they'll give your challenge that extra oomph and reach. Not only does this engage your current members, but it also attracts potential ones. And hey, who doesn't love a little friendly competition?

Live streaming workouts

Last but not least, let's talk about live streams. With the world going increasingly virtual, live streaming workouts have become the new norm. Offering exclusive live sessions for your followers can be a game-changer.

It's like giving them a sneak peek into what they can expect when they join your gym. Plus, the real-time interaction? Gold! Answering questions, giving shout-outs, or even just sharing a laugh – it builds a sense of community like nothing else.

Read more: Social media marketing 101 for fitness business: Tips to harness the power of social media

Source: Pexels

2. Offer a referral program

Alright, let's get real for a moment. Who do you trust more: a flashy advertisement or a close friend raving about their new gym? We'd bet on the latter. That's the beauty of referrals.

They're genuine, trusted, and, best of all, they come from the heart. So, if your gym isn't leveraging the power of referrals yet, it's time to jump on the bandwagon!

Member benefits

First things first, let's talk about incentives. If you want your members to rave about your gym to their friends, family, and that chatty neighbour, you've got to give them a little nudge.

How about a discount on their next month's membership? Or maybe a cool gym merchandise item? Whatever you choose, make sure it's enticing enough to get them talking. Remember, a happy member is your best brand ambassador.

New member incentives

Now, on the flip side, you've got to have something in store for those new faces walking through your doors, thanks to referrals.

Consider offering them a trial period or a special discount on their first month. It's a warm welcome that says, "Hey, we appreciate you giving us a shot!" And trust us, first impressions matter.

Tracking and rewarding top referrers

But wait, there's more! Keep an eye out for those superstar members who are consistently bringing in new folks. Maybe it's time they get a little extra recognition, don't you think? 

Implement a system to track referrals and reward those top performers. It could be a free personal training session, a shout-out on your social media, or even a coveted parking spot. Recognizing their efforts not only boosts their morale but also encourages others to step up their referral game.

Source: Pexels

3. Host community events and workshops

Let's take a moment and think beyond the weights, treadmills, and yoga mats. What truly makes a gym stand out? It's the sense of community, the feeling of belonging, and the shared journey towards fitness goals. And what better way to foster this spirit than by hosting community events and workshops? Let's dive in!

Free community workout days

Imagine a day where your gym's doors are wide open for everyone in the community. A day filled with energy, laughter, and maybe a few newbies trying to figure out how the rowing machine works (we've all been there!). 

Hosting free community workout days not only showcases your facilities and trainers but also creates a buzz in town. It's a fantastic way to let people dip their toes in the fitness waters without any commitment. And who knows? Some might just decide to dive in full-time!

Read more: 3 exciting group class ideas for your gym

Nutrition and wellness workshops

Fitness isn't just about lifting weights or clocking miles; it's a holistic journey. Hosting workshops on nutrition, mental well-being, or even sleep hygiene can add immense value to your members' lives. 

Collaborate with local nutritionists, therapists, or wellness experts to offer sessions that educate and inspire. It's about showing your members that you care for their overall well-being, not just the hours they spend at the gym.

Partner with local businesses

Community building isn't limited to the four walls of your gym. Why not extend a hand to the local cafe down the street or the health store around the corner? 

Organise joint events or promotions. Maybe a post-workout smoothie discount for your members or a special fitness class hosted at a local park. These collaborations not only enhance your gym's offerings but also strengthen ties within the community.

Source: Rezerv

4. Leverage technology to grow

Okay, let's dive into the techy side of things. Now, before you roll your eyes thinking, "Oh, more tech talk," hear us out. We're living in an era where your smartphone can practically do everything except make your morning coffee (and who knows, maybe there's an app for that too!). So, why not use technology to give your gym that extra edge?

Create an engaging website

First up, your website. Think of it as your gym's digital front door. It's the first impression many potential members will have, so you've got to make it count. Ensure it's visually appealing, user-friendly, and optimised for mobile devices. 

And hey, while you're at it, integrate member portals, booking systems, and maybe even a little online store for your gym merch. A top-notch website isn't just a luxury; it's a necessity in today's digital age.

"I'm a fitness expert, not a tech wizard! I don’t have any programming skills to create a website". We know you might be thinking of that again. Fortunately, you don’t need to have coding skills to create a website.

Rezerv offers comprehensive and cost-effective fitness software which you will be able to create your own branded website in a snap with various ready-to-use templates.

Curious on how our software works? Let’s book a DEMO today and enjoy a 1-month FREE TRIAL!

Leveraging data and analytics

Next, let's talk about data. we know, we know, it sounds all nerdy, but trust me, it's the secret sauce to understanding your members better. By tracking their behaviour and preferences, you can tailor your marketing campaigns, class schedules, and even your gym layout. 

Plus, keeping an eye on your website and social media metrics can help refine your online strategies. In short, data is like your gym's personal trainer, guiding you towards better decisions.

Implementing a fitness business management software

Last, but by no means least, consider investing in a fitness business management software. It's like having a personal assistant that handles everything from member management to billing.

Plus, with features like seamless online booking and scheduling, it enhances the overall member experience. And let's face it, in today's competitive market, every little edge helps.

Are you looking for one that is affordable for your fitness business? Save time and cost and easily connect with your customers through fitness software powered by Rezerv. It enables you to manage bookings, schedules, classes, and local payments as well as build your branded website in an all-in-one platform!

Hit us up for a DEMO today and enjoy a 1-month FREE TRIAL! 

To wrap it up, technology isn't just about flashy gadgets and complex software. It's about simplifying processes, understanding your members better, and delivering an unmatched experience. 

But hey, if you're itching to dive deeper into the nitty-gritty of leveraging tech for your gym's growth, we've got you covered. Check out our detailed article on "Going Digital: How to Leverage Technology to Grow Your Fitness Business in 2023" to get all the insights and tips you need.

Source: Unsplash

5. Optimise your online presence

In today's digital age, a strong online presence is not just beneficial—it's essential. Your gym's digital footprint serves as its introduction to potential members, and it's crucial to make that first impression count. Here's how you can elevate your gym's online stature.

Search Engine Optimization (SEO)

SEO is the backbone of digital visibility. By integrating relevant keywords, producing quality content, and ensuring user-friendly navigation, your website can achieve higher rankings on search engines.

A well-optimised site doesn't just increase visibility; it establishes trust and credibility with potential members, guiding them seamlessly to your offerings.

Google Business Profile and Reviews

Your Google Business Profile listing acts as a snapshot of your gym's essential details. Regularly updating this listing with accurate hours, contact information, and vibrant photos is paramount. 

Equally important are customer reviews. Positive feedback from satisfied members can significantly bolster your gym's reputation. Encouraging members to share their experiences can serve as compelling testimonials for those considering joining.

Read more: How to improve your fitness business local ranking on Google?

Engaging content creation

Content remains a vital tool in your digital arsenal. Regularly updated blog posts discussing fitness trends, videos highlighting training sessions, or informative infographics can position your gym as a thought leader in the fitness industry.

Quality content not only informs but also builds a connection with your audience, showcasing the values and expertise your gym brings to the table.


Navigating the dynamic landscape of gym marketing in 2023 is no small feat. From harnessing the power of social media to fostering community ties, and from leveraging tech advancements to shining bright online, there's a myriad of ways to elevate your gym's presence and pull.

But here's the crux: it's not just about flashy marketing tactics or the latest tech gimmicks. It's about genuinely connecting with people, understanding their fitness journeys, and offering them a space – both physically and digitally – where they feel valued, motivated, and part of a community.

As we wrap up, remember that every gym has its unique flavour, its distinct vibe. Celebrate that. Amplify it. And as you implement these strategies, always keep your members at the heart of everything you do. After all, they're not just clients; they're your gym's beating heart!

Friska 🐨

Read next: What is social proof? 5 ways to use it in your marketing strategy for your fitness business

FAQs (Frequently Asked Questions)

1. How can I effectively market my gym to attract new clients?

Marketing your gym effectively involves a mix of traditional and digital strategies. Start by understanding your target audience and their preferences. Embrace the power of social media, host community events, and optimise your online presence. 

Offering referral programs and collaborating with local businesses can also boost your visibility. Remember, it's essential to maintain a consistent brand image and offer genuine value to potential clients.

2.What type of social media platforms should I focus on for gym marketing?

The best platforms often depend on your target demographic. However, Instagram and TikTok are currently hotspots for fitness enthusiasts, offering visual and engaging content formats like videos, challenges, and live streams. 

Facebook remains valuable for community building and event promotions, while Twitter can be great for updates and customer interactions. Always consider where your potential clients spend most of their time and tailor your content to fit the platform's style.

3. Are discounts an effective strategy for gym marketing?

Discounts can be an effective strategy when used judiciously. Offering promotions for new members or referral discounts can incentivize people to join or bring friends. 

However, it's crucial to ensure that discounts don't compromise the perceived value of your services. Instead of constant price cuts, consider value-added promotions, like a free personal training session or a complimentary workshop, to enhance the overall membership experience.

4. How can I create engaging video content for my gym's marketing?

Engaging video content often tells a story or solves a problem. Start by identifying what your audience wants to see or learn. It could be workout tutorials, success stories, behind-the-scenes looks, or fitness challenges. 

Ensure good video quality, clear audio, and concise editing. Incorporate energetic music, use dynamic shots, and always include a call-to-action. Collaborating with fitness influencers or hosting live workout sessions can also boost engagement and reach.


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