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Tips & Tricks, Industry Updates

How to make your gym studio stand out?

From finding your niche to offering unique classes and services, we'll show you how to add a pinch of personality that will keep your clients coming back for more.

Source: Pexels

Welcome to the world of fitness, where the competition is as tough as the burpee challenge! As a gym owner, you know the importance of standing out in the crowded market to attract new clients and keep the existing ones loyal. But let's be honest, it's not easy to make your gym studio stand out among the sea of fitness centres.

Don't worry; we've got your back! In this article, we'll show you how to add more personality to your gym studio and make it the talk of the town. Are you ready to take your gym studio to the next level and leave the competition behind? Let's get started!

5 strategies to make your gym stand out

From finding your niche to offering unique classes and services, we'll show you how to add a pinch of personality that will keep your clients coming back for more. So, buckle up and get ready to unleash your gym's true potential!

Source: Pexels

1. Know your niche

Let's face it, the fitness industry can be overwhelming for clients, with a wide range of gym studios available for them to choose from. That's why it's essential to identify your gym's unique selling points (USPs) and stand out from the crowd.

To do this, start by determining your niche. Think about what makes your gym different from the rest. Maybe you offer specialised classes, unique equipment, or personalised coaching. Whatever it is, own it, and make it a part of your gym's identity.

But don't stop there! To truly stand out, you need to tailor your marketing to your target audience. Who are your ideal clients, and what do they want from a fitness centre? Maybe they're busy professionals who need quick and efficient workouts, or they're fitness enthusiasts who want to try the latest trends.

Whatever it is, make sure your marketing messages speak directly to them and highlight how your gym stands out from the competition.

And last but not least, don't be afraid to inject some personality into your gym studio! Maybe you're the gym that's all about the fun and friendly atmosphere, or you're the gym that's all about the serious gains. Whatever it is, make sure your gym's personality shines through in everything you do, from your social media posts to the way you interact with clients.

Source: Burst

2. Create a memorable brand

Okay, let's be real - no one wants to join a boring gym with no personality. That's why creating a memorable brand is so important! Your brand is what sets your gym apart from the rest and helps clients remember you.

First things first, you need to develop a strong brand identity. This includes a logo and colour scheme that reflect your gym's personality and values. Do you want to be known as the bold and vibrant gym, or the sleek and sophisticated gym? Your brand identity should reflect that.

Once you have your brand identity, make sure you use it consistently across all marketing materials, including social media. That means using the same logo, colour scheme, and tone of voice in all your communications. Consistency is key when it comes to creating a memorable brand.

But don't stop there! Consider partnering with local businesses to increase brand awareness. Maybe you sponsor a local sports team or host a charity event. Whatever it is, make sure your brand is front and centre.

Source: Unsplash

3. Offer unique classes and services

Let's face it, clients get bored quickly if they're doing the same workouts day after day. That's why offering unique classes and services is essential to keeping them engaged and coming back for more.

First, do some research on current fitness trends and see what's popular with your target audience. Maybe they're into high-intensity interval training (HIIT) or yoga with a twist. Whatever it is, make sure you offer classes that appeal to them and are unique to your gym.

But don't stop at classes! Consider offering specialty services, such as personal training or nutrition coaching, to help clients reach their fitness goals. Personalization is key to creating a memorable fitness experience, so make sure your services cater to individual needs.

Hosting events or workshops is also a great way to engage with the community and showcase your gym's offerings. Whether it's a health cooking class or a self-defence workshop, make sure it's something that clients can't find elsewhere.

Don't be afraid to get creative and offer something fun and exciting that clients won't be able to resist. For example, you can create a glow-in-the-dark spin class or a dance party workout. Whatever it may be, make sure it's something that your clients will enjoy and want to come back for.

Source: Pexels

4. Provide exceptional customer service

In the world of fitness, exceptional customer service can make all the difference. A friendly and welcoming atmosphere, personalised service, and prompt responses to feedback can turn a one-time client into a loyal one.

Train your staff to provide exceptional customer service and go above and beyond for clients. Encourage them to build relationships with clients and create a personal experience. A friendly and welcoming attitude goes a long way, and clients will appreciate the effort.

Encourage your staff to respond promptly and professionally to any customer feedback or concerns. It's important to take constructive criticism and use it as an opportunity to improve your gym. By responding to feedback, you'll show your clients that you care about their experience and are committed to making it better.

Personal touches can also make a big difference in customer service. Whether it's remembering a client's name or offering a complimentary towel, these small gestures show that you value your clients and want to create a positive experience for them.

In addition to providing exceptional customer service in person, make sure your gym's online presence is up to par. Respond to messages and comments on social media promptly and professionally. Engage with your clients and create a dialogue that shows you're interested in their experience.

Source: Pexels

5. Utilise technology

In today's fast-paced world, technology has become a vital part of the fitness industry. By utilising technology, you can enhance your gym's offerings and create a seamless and enjoyable experience for your clients.

One way to leverage technology is offering online class booking and scheduling by using off-the-shelf software or hiring custom software developers. This allows clients to book classes on-the-go.

Rezeve is an example of an online class booking and fitness management software that can help simplify your gym's operations and improve the client experience. It enables you to manage bookings, schedules, classes, and local payments as well as build your branded website in an all-in-one platform!

Hit us up for a DEMO today and enjoy a 2-month FREE TRIAL! 

Social media is another powerful tool for connecting with clients and showcasing your gym's offerings. Use social media to share photos and videos of your classes, post inspirational quotes, and interact with clients. It's a great way to build a community around your gym and show off its personality.


There you have it! By implementing these strategies, you can make your gym studio stand out and create a memorable fitness experience for your clients. Remember to identify your gym's unique selling points, create a strong brand identity, offer unique classes and services, provide exceptional customer service, and utilise technology.

But most importantly, don't forget to inject some personality into your gym's brand and create a welcoming atmosphere for your clients. By doing so, you'll attract new clients and retain the current ones.

So what are you waiting for? Put these strategies into action and watch your gym's reputation grow!

Good luck!

Friska 🐨

Read next: Let your customers pick their favourite spots on the gym with Spot Booking

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